John Maggiore
PresidentMaggiore's Sales & Marketing
John started Maggiore’s Sales & Marketing in 2003 as a brokerage and consulting firm specializing in Natural and Specialty products. As a broker, John represents Natural Food products to the supermarket channel in the New England region. Current brands include LesserEvil Popcorn, siggi’s Yogurt, Kettle & Fire Broth, Good Culture Cottage Cheese, and Olyra.
As a consultant, he primarily works with companies to develop sales strategies and drive sales, as well as other sales management functions such as broker selection and trade spending management.
John is currently a member of the Board of Directors for Vermont Nut Free and Demers Food Group and serves as a Board Advisor to Tucson Foods.
John was on the team that founded Naturally New England in 2023 and currently serves on the Executive Committee and as Chair of the Finance Committee.
Prior to starting his own company, he spent 17 years working in retail. His last position was the Category Manager of Natural Foods at Stop & Shop, where he developed the Natural Foods “store-within-a-store” program, creating over 150 locations in less than 5 years.
John Maggiore’s Session(s):
3:20 pm–4:00 pm | Tue, October 5, 2027
Distribution Strategies: Brokers, DSD, Partners, and Regional-First Playbooks
There is no single path to distribution—and choosing the wrong one can slow growth or erode margins. This session explores the different routes brands can take to get to shelf, from broker-led models to direct store delivery (DSD) and regional-first expansion strategies.
Panelists will break down the tradeoffs between control, cost, and scale, and share how brands are sequencing their distribution strategies based on stage, category, and retail goals. Attendees will gain a clearer framework for selecting the right partners and pathways to build sustainable, efficient growth.