Thu, October 7, 2027   |   10:00 am – 11:00 am
Shop Talk 7

Inside the Buy: How Products Actually Get Approved (and Rejected)

Speakers

About This Session

Shop Talks are peer-to-peer, industry-focused conversations facilitated by speakers. In these smaller forums, attendees can ask questions, work through challenges, and share insights while tapping into our speakers' expertise. Don't miss this unique opportunity to gain valuable feedback and network with your industry peers!


Getting a product in front of a buyer is one step — getting it approved is another. In this peer-led discussion, retailers will walk through how they evaluate products from initial review to final decision, and what factors carry the most weight. From category fit and pricing to differentiation, velocity potential, and operational readiness, this session brings clarity to what drives a “yes” — and what leads to a pass.

Attendees will hear how buyers assess risk, prioritize new products, and balance innovation with performance, along with common patterns across submissions. The goal is to give brands a clearer view into the decision-making process — so they can show up better prepared, more aligned, and more likely to succeed.

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