Speakers
About This Session
Pricing and promotions are critical to both sell-through and store profitability — but misalignment between brands, distributors, and retailers can quickly create friction. In this peer-led discussion, retailers will share how they evaluate pricing, promotions, and trade spend in practice, what drives strong performance on shelf, and how different approaches from brand partners impact results. The conversation will explore how retailers balance margin, competitiveness, and customer expectations — and what they need from brands to make promotions effective, sustainable, and worth the investment.