Speakers
About This Session
Shop Talks are peer-to-peer, industry-focused conversations facilitated by speakers. In these smaller forums, attendees can ask questions, work through challenges, and share insights while tapping into our speakers' expertise. Don't miss this unique opportunity to gain valuable feedback and network with your industry peers!
Consumer discovery is more fragmented than ever — and not all channels drive real results. From retail shelves and in-store moments to social platforms, third-party marketplaces, and community-driven growth, this discussion focuses on what’s actually working to drive awareness and conversion today — and what’s not worth the investment. Operators will share where they’re seeing real return, how they’re balancing digital and physical touchpoints, and how marketing efforts translate into velocity on shelf — giving attendees a clearer path to measurable growth, not just impressions.