Speakers
About This Session
Category management is evolving from static planograms to dynamic, data-driven decision making. This session dives into how retailers are using data, insights, and local context to shape assortments that drive both performance and customer loyalty.
Hear how buyers are balancing national trends with regional preferences, evaluating SKU productivity, and making faster, more informed decisions. The focus is on how category strategy is changing—and what brands need to understand to stay relevant and earn shelf space.