Speakers
About This Session
As the number of certifications in natural and organic continues to grow, so does confusion — for brands, retailers, and consumers alike. This panel brings together leaders to clarify how these standards work together, where they overlap, and how they can be understood as a set of complementary “building blocks” rather than competing signals.
Panelists will explore how different certifications resonate with different consumer priorities — from transparency and sustainability to nutrient density and product integrity — and how brands and retailers can navigate the growing reality of certification fatigue. Grounded in real-world application, this conversation will help brand and retailers better understand the certification landscape, make more informed decisions, and use certifications to build trust in a way that is clear, credible, and commercially relevant.