Speakers
About This Session
Demand planning is one of the hardest—and most expensive — problems in natural CPG. Forecast too low, and you miss sales and lose retailer trust. Forecast too high, and you tie up cash in inventory that may never move. This session breaks down how growing brands can build realistic forecasts despite limited data, seasonal variability, and retail uncertainty.
Operators, buyers, and supply chain experts will share how to align forecasts with retailer expectations, manage promotions and velocity swings, and avoid the costly cycle of stockouts and write-offs. Attendees will walk away with practical frameworks to improve planning accuracy and protect both cash flow and customer relationships.