Tue, October 5, 2027   |   2:40 pm – 3:15 pm

In-Store Activation That Converts: Demos, Sampling, and Community Events

Speakers

About This Session

Getting on shelf is only the beginning—driving sell-through is what determines long-term success. This session focuses on the in-store tactics that actually move product, from demos and sampling programs to localized events and community engagement.

Retailers and brands will share what works, what doesn’t, and how to execute activation programs that are both effective and scalable. Attendees will gain practical insight into how to turn in-store presence into consistent velocity and stronger customer connection.

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