Tue, October 5, 2027   |   2:40 pm – 3:15 pm

What Consumers Want Now—and What Actually Sells

Speakers

About This Session

Consumer preferences for natural and organic products are evolving quickly—but not every trend translates into real retail performance. This panel explores what consumers are actually buying today, how those behaviors are shifting, and which trends are driving sustained velocity versus short-term interest.

Retailers, brands, and data experts will share how they interpret consumer signals—from ingredient trends and health benefits to format innovation and price sensitivity—and how those insights translate into assortment decisions and product development. Attendees will gain a clearer understanding of what resonates on shelf, what’s overhyped, and how to align innova

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