Speakers
About This Session
Retail media has become a critical—but often confusing—part of the playbook for both brands and retailers. This session breaks down how placements, promotions, and paid programs are evolving, and how retailers are thinking about ROI.
Panelists will discuss what brands should expect, how to evaluate performance, and how retail media fits into broader category and merchandising strategies. The goal is to bring clarity to a rapidly changing landscape—and help both sides make smarter, more measurable investments.