Speakers
About This Session
Launching your first product is a major milestone — but knowing what to build next is where many brands get stuck. This panel explores how growing CPG brands approach product innovation after their initial success, balancing new ideas with operational realities, limited budgets, and retailer expectations.
Operators will share how they identify the right opportunities — from consumer insights and retail feedback to category gaps — and how they prioritize, test, and bring new products to market without overextending resources. From working with co-mans and suppliers to making smart, scrappy decisions along the way, attendees will gain practical frameworks for expanding their product line with confidence and discipline.