Speakers
About This Session
Innovation in natural and organic is shifting beyond broad trends into more specific, nuanced opportunities — new ingredients, evolving formats, and changing consumer use occasions. This session explores where product innovation is heading next, and how brands and retailers can identify meaningful opportunities early.
Panelists will share what they’re seeing across ingredient innovation, functional benefits, and emerging product formats, along with how these shifts are influencing consumer behavior and category evolution. The focus is on separating signal from noise — helping attendees understand which innovations are gaining real traction, and how to translate those insights into thoughtful product and assortment decisions.