Speakers
About This Session
Getting a meeting with a buyer is a milestone — but it’s only the beginning. What determines long-term success is what happens next: how brands translate that opportunity into placement, performance, and repeat orders. This workshop walks through the full commercial journey — from the first buyer conversation to sustained velocity on shelf — focusing on how to show up prepared, align with what buyers actually need to say yes, and build a launch plan that sets products up to succeed from day one.
Operators, buyers, and experienced brands will break down what drives real decisions at retail — from pricing and promotions to packaging, positioning, and category fit — along with what it takes to win in the first 90 days and earn reorders. Through practical frameworks and real-world examples, attendees will leave with a clear understanding of how to turn buyer meetings into real, repeatable revenue.