Allison Houle

VP of Marketing
Jovial Foods

Allison Houle is a seasoned marketing professional with over a decade of experience in the Consumer Packaged Goods (CPG) industry. Currently serving as the Vice President of Marketing for Jovial Foods, she has established herself as a key player in driving growth and innovation within her organization.

Known for her dynamic leadership and analytical approach, Allison consistently delivers impactful results that enhance brand visibility and market share. Her deep understanding of market dynamics and consumer behavior has enabled her to lead cross-functional teams in the successful launch of numerous products, ensuring they capture the market's attention while aligning with the company's vision and goals. Allison also currently serves on the Advisory Boards for Homefree, LLC, Shire’s Naturals, and Naturally New England.

Allison Houle’s Session(s):

1:00 pm–1:45 pm | Tue, October 5, 2027

Product Innovation Process: How to Build What Comes Next

Launching your first product is a major milestone — but knowing what to build next is where many brands get stuck. This panel explores how growing CPG brands approach product innovation after their initial success, balancing new ideas with operational realities, limited budgets, and retailer expectations.

Operators will share how they identify the right opportunities — from consumer insights and retail feedback to category gaps — and how they prioritize, test, and bring new products to market without overextending resources. From working with co-mans and suppliers to making smart, scrappy decisions along the way, attendees will gain practical frameworks for expanding their product line with confidence and discipline.

Check out our early bird ticket prices!