Darcey Howard

Head of Marketing and Engagement
Regenerative Organic Alliance

Darcey has spent her career championing ideas and brands that challenge the status quo and make the world better. As ROA’s Head of Marketing and Engagement, she leads campaigns that inspire consumers, support our partners, and shine a spotlight on Regenerative Organic Certified® products.

With more than 20 years in brand strategy and marketing leadership, Darcey has helped mission-driven companies grow, rebrand, and share their stories with the world. She loves blending creative storytelling with smart strategy to further the regenerative organic movement.

When she’s not championing regenerative agriculture, Darcey is an active board member, on the Lane Arts Council, advocating arts education. Also on the SAVE the BEE organization supporting pollinator health, local food systems, and sustainability in her hometown of Eugene, Oregon.

Darcey Howard’s Session(s):

1:50 pm–2:35 pm | Tue, October 5, 2027

Certifications, Simplified: How the Pieces Fit Together — and Why It Matters

As the number of certifications in natural and organic continues to grow, so does confusion — for brands, retailers, and consumers alike. This panel brings together leaders to clarify how these standards work together, where they overlap, and how they can be understood as a set of complementary “building blocks” rather than competing signals.

Panelists will explore how different certifications resonate with different consumer priorities — from transparency and sustainability to nutrient density and product integrity — and how brands and retailers can navigate the growing reality of certification fatigue. Grounded in real-world application, this conversation will help brand and retailers better understand the certification landscape, make more informed decisions, and use certifications to build trust in a way that is clear, credible, and commercially relevant.

Check out our early bird ticket prices!